logofigurBuild & Share is a group facilitation method that builds on theory, research and application within positive psychology and narrative practices. When applied in groups the method helps you get deeper, more meaningful understanding of topics especially related to motivation, resilience and engagement.

Build & Share is a method that provides an engaging and more memorable approach to shared group understanding and self-exploration in areas related to well-being and optimal human functioning. Based on research that shows that literal hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, Build & Share deepens the reflection process and supports an effective dialogue – for everyone in the group. This is done by posing reflective questions, but instead of answering these questions in the traditional way, participants build their answer in for example LEGO® and respond by using metaphors and narratives they have created themselves.

Sharing is fundamental

It is crucial that each person’s voice is heard during this process. Everybody shares what is on their minds, and everybody is listened to. This is very important in order to achieve the purposes of the Build & Share process: to let everyone share their thoughts in a constructive way and to give everybody a chance to hear each others’ points of view. Sharing is fundamental to Build & Share; on one hand sharing is done to create a common understanding of the group’s way of dealing with a situation, and on the other hand to create the best starting point for people to feel ownership for the reflections and ideas expressed. Eventually this will help them to arrive at the solutions and actions that need to be taken in order for them to enhance their well-being and group performance.

Who developed Build & Share?

The method has been developed my Mads Bab who runs the Danish based consultancy Gnist (Danish word for Spark). Mads holds a MSc in Applied Positive Psychology, is an international keynote speaker, published author and part time associate professor at the Danish Positive Psychology Master Program. The driver behind the creation of Build & Share is a dedicated approach to develop more powerful ways for, especially, groups to explore concepts within positive psychology. It is startling how few new intervention and group facilitation methods that have been developed over the last decade. Build & Share is a dedicated approach to enhance the effect of scientific validated interventions in groups by applying tactile elements to ensure a more tangible learning process.

Applying Build & Share in your workshops

Build & Share has been offered in various formats over the last 5 years. It has been introduced with a very positive response at conferences in Denmark, USA and China. Now the time has come to offer this exciting method to more facilitators around the globe.

The method builds on a three step core-process consisting of these important steps:

  1. Questions that explore
  2. Building meaning
  3. Sharing & Reflection

Learning the method is easy, becoming proficient takes practice. This is why we offer the Build & Share Handbook and online community as well as exclusive certification courses once a year in Denmark and through partners around the world. Becoming a certified facilitator will give you the opportunity to market your self and your offerings with the Build & Share brand.


Mads Bab

madsI am a passionate organisational consultant working from a multidisciplinary background, but with positive psychology and design thinking center stage.

After 10 years as a leadership trainer and executive coach with the company intenz I formed my own company Gnist (Danish word for Spark) in 2011. Since 2001 had the privilege of working with management and employees of some of the most interesting companies in Denmark and abroad.

In 2010 I completed a MSc in Applied Positive Psychology (Similar to MAPP) at the University of East London. The two years it took to complete the course, I got a different view of research than what I previously had. Science is Sexy and Positive psychology is far more than just the idea of happiness or “positive thinking” – this is a major focus and study of what makes people thrive and grow.

My interest and passion within positive psychology has brought me as key note speaker and trusted advisor around the world, into partnership with extremely skillful practitioners and ambitious organizations. Last but not least I serve as part time associate professor at University of Aarhus’ master of positive psychology. Here I mainly teach and advise on the use of positive psychology in organizations.


I have published four bookes related to positive psychology:

  • Spark of your worklife
  • Strength-based leadership
  • Collective resilience (together with Nikolaj Juul Jakobsen)
  • LEGO Serious Play for Positive Psychology (together with Dr. Ilona Boniwell)


For inquiries regarding training, keynote presentations or introductory courses in private, public or academic setting please contact mads@gnist.com


logo_storGnist is the company behind Build & Share and Gnist means spark. Gnist is advisor especially with the leaders about the conditions for innovation.

It is the human involvement and assumptions that is needed to change and make innovation happens naturally. Besides our experience, we informs us especially of positive psychology, supported by design thinking and dialogue and reflection.

We help to create outcomes and break the distress of specific challenges by thinking in an optimal interaction between the “negative” in terms of challenges, problems and constraints and the “positive” in terms of strengths, resilience and hope and optimism.

Our offer

– Concrete products and tools that can be used without our help and can be purchased in our online shop at gnist.com
– Talks, where we transfer our knowledge in small doses, but always so you can continue working yourself
– Processes where we tailor the actions to realize a desired change or innovation. This is often done with partners and almost always in conjunction with the organization’s own people

Our name and identity

Our name, Gnist which mean spark, stems from a quote from Dante ” big flame effects often little spark .” It describes briefly what we believe. For whether you are a child or adult, there is a clear link between what touches us and what makes us strong.

Therefore are we as a company and people dedicated to grow sparks, so they develop into flames.